Adidas will stop making wearable fitness devices according to a report from the Portland Business Journal. Company is shuttering its hardware division.
Adidas decided to shift their efforts on software - especially the Adidas App and Runtastic (which the company bought back in 2015). Adidas has released multiple wearable fitness trackers under the name miCoach.
And like Nike, Adidas isn’t completely vanishing from the hardware front either — the company has already announced plans to team up with Fitbit for an Adidas edition of the Ionic Smartwatch sometime in 2018.
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