Earlier this year, Google announced that it will launch the built-in ad blocker in Google Chrome to cut down on spammy or intrusive advertisements. Now the company has announced that experience the Google Chrome's built-in ad blocker from 15th February.
Google had already announced that the blocker won't block all ads, just it will block those which are considered bad using standards determined by the Coalition for Better Ads, which bans things like full page ads, ads with autoplaying sound and video, and flashing ads.
Google will notify websites that contain these ads of a potential blocking through its Ad Experience Report tool. Sites that fail to meet those standards for 30 days will have all their ads blocked by Google — even those “owned or served by Google” — after which they’ll be able to submit for manual review to have ads re-enabled once the bad ads are removed.
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