At an event in New Delhi today, Xiaomi launched
a new selfie-centric series in India. The Y1 sits comfortably between the Redmi 4
and Redmi Note 4, both of which were launched this year as well and have
amassed huge success. Xiaomi went from 6 percent in Q3 of last year to
capture 22 percent of Smartphone market share by Q3 of 2017 closing in on
Samsung which controls 23 percent of the market. The top three smartphones in
India are from the house of Xiaomi and that says something about the
fan-following of the company.
However, it's Y1 is a direct jab to the likes of Oppo and
Vivo who over-index on the front-facing cameras while ignoring the overall
experience of its Smartphone. Xiaomi has followed the same path with its new
series which sports a 16-megapixel front-facing camera but provides an easier
and familiar user experience with MIUI 9. Yes, it's the first Smartphone by the
company which comes with MIUI 9 running out-of-the-box.
For instance, the Redmi
Note 4 brought to the table a powerful processor in the form of Snapdragon 625,
a 4000mAh battery to fuel it and a great camera in the budget
segment. Redmi Note 4 is such a huge success is because of these qualities
of the company that they bring over to their smartphones.
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